Photo sharing continues to be given a significant social upgrade because of introduction of Instagram. Who enjoy altering their photos with special effects and cool filters before sharing them with friends and followers, the Instagram platform has become hugely popular with more than 80 million users.
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Businesses can begin applying this new type social networking in order to market their company and build up a following. People like strong visual images, so posting pictures of items as well as employees can make them feel closer to you. This type of marketing is the thing that helps forge brand loyalty.
So, how can your business use Instagram for marketing? Below are a few examples:
Geotagging
In Instagram's latest update, users now have the choice to tag a particular location with their images, which can be saved to some personal photo map. These could be shared with your followers.
If you have a physical location or even if you travel around the city, state or country, this is great. You can snap a photo and tag your location to let your followers know where you can be found if you have booths at local craft fairs or other vendor events.
Inside Look
The whole idea behind social media marketing is sharing. Your fans and followers are providing you with an opportunity to reach them on the more personal level so make sure you are giving them the identical. Take pictures from the staff in the office. Snap shots of upcoming products to give them a sneak peak. If you're on the road, take some pictures along the way. Give followers a real feeling of how everything is behind the scenes to assist them to think that a part of the brand.
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Use Hashtags
If you use Twitter, you know how effective hashtags can be at sharing. You can utilize the same on the Instagram photos. Use hash tags that connect with your business or industry to really make it easier for individuals to find you. For instance, if you make jewelry, you can use hashtags like #rings, #customjewlery, or #necklaces. Look up popular hashtags that are employed by similar brands and add them to your images.
Encourage User Images
Individuals who are already making use of your products should be asked to snap a photo of themselves using it and tag it with one of your hash tags. This can show people using your show and products how so many people are pleased with your organization.
Hold Contests
People love the opportunity to win prizes and ultizing Instagram to hold a photograph contest is surely an exciting method to allow them to have what they want. You can ask fans to send out inside a picture of them using your product and after that pick a winner from among them. You could also go a different route by asking them to submit an image that demonstrates some thing abstract, like what represents summer to them.
By holding a contest using Instagram, there are any number of ways to get creative and get more followers. Your followers will present to their friends who will should also take part in the enjoyment.
Advertise Your Events
If you are going to be at a trade show or convention, take pictures and tag your location to let your followers know what is going on for your business. If you are holding a big sale, snap a shot of your sales flyer for your followers to see. This is also a sensible way to help make your followers feel more special because you can offer them a VIP discount that only Instagram users will get. Get creative along with them!
Instagram was acquired by Facebook for approximately $1 billion. Which is a sure sign this is an integral part of social media. When you implement it in your marketing plan, it is actually an additional important tool to have.
People love getting involved and sharing using the businesses they love. Engage in this era of sharing and you may broaden your reach and strengthen your branding with a few snaps from the camera.